The Lowdown

Join us next May for our most ambitious challenge yet as we attempt to cycle 120 miles in one day from the coastal town of Beer in Devon to Soberton in Hampshire. A symbol of the peaks, troughs, difficulty, and ultimately the reward of the road to sobriety, this event is ultimately a massive celebration of the sober journey, and we would love to share it with you!

The event is open to both sober and sober curious folks. We understand that completing the full 120-mile challenge might feel out of reach for some. Therefore, you are welcome to do a shorter version of the route by choosing a different starting point. Check out the map below for alternative routes.

The Beer to Soberton challenge is also a brilliant opportunity to raise funds for a cause that is close to your heart.

The Route

Beginning in the aptly named town of Beer, the route rolls its way along the scenic Devonshire coast, taking in Wareham, Poole and Bournemouth before turning inland through the New Forest National Park, passing Lyndhurst and Southampton. 120 miles in one day is no easy feat, which means some training in the saddle is required. We welcome both experienced bike people and bike newbies, but, keep in mind that this is a self-guided event, and you will be responsible for your well-being on the day.

It is a BYOB (Bring Your Own Bike) event, and you will also be expected to arrange your own accommodation. After signing up we will share the route along with links to accommodation in Beer and Soberton. You will also have the opportunity to join the WhatsApp group where everyone can share their training progress, ask questions and send ridiculous GIFS.

 
 

The Team

 
 

Lauren Burnison

Founder of We Love Lucid, Mum and Sober Blogger, Lauren is passionate about sharing her love of sober adventures. After kicking the booze in South Korea, cycling became a lifeline for Lauren, igniting her love for adventure travel. Now, seven years later Lauren can’t wait to get back in the saddle and share this experience with a bunch of like-minded folk. You can read about her story here.

You can also follow her personal journey on Instagram @welovelucid as she prepares for the Beer to Soberton challenge.

 
 

Stu Nugent

Adventurer, Author and Founder of Bat Country, Sober Marketing Agency and YouTube channel, Stu brings to the table a splattering of creative genius along with a lifetime of cycling knowledge and a truly fascinating sober story. After living and working in Shanghai for several years, Stu decided to cycle from China to the UK along the old Silk Road. Things didn’t go to plan when he ended up homeless and destitute in a radioactive outpost of Kazakhstan before getting turfed into prison, where he experienced the mother of all rock bottoms. Now sober, Stu is passionate about sobriety and spreading the message that sober does not have to be boring.

 
 
 

How Do I Sign Up?

 

Click below to pay the £50 sign-up fee. We’ll then add you to the WhatsApp group (unless you opt out) and we’ll send you some information about the route and links to accommodation. We strongly suggest that you read the FAQs below before signing up.

Price £50

Click here for full Terms & Conditions.

 
 
 

Can’t join the ride? You can still support our work

 

If you appreciate the work we do and would like to contribute to the cost of running and filming the event, please follow the link and donate an amount of your choice using the secure payment platform. 

Support our work
 
 

Media Requests

Please get in touch here if you would like to feature our story in your publication.

Lauren and Stu are both passionate writers available both as contributors and for interviews and podcasts.

 
 

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FAQs

 
 

  • Yes, you are free to join at any point of the route. Plus, everyone will be going at a different pace so there's no pressure to go faster than you are capable of.

  • This event is for sober people or those who are interested in getting sober.

  • No. However if you plan to cycle the full 120 mile route, training prior to the event will be necessary.

  • You are responsible for booking your own accommodation in Beer, the night before the event and also in the Soberton area. We will give you some pointers once you sign up.

  • Yes. In fact, we suggest that you bring the bike that you have been training on unless you are doing a short version of the route in which case you could hire a bike. You will need to arrange this yourself.

  • You can either find an alternative way to reach Soberton or you arrange last-minute accommodation elsewhere.

  • Absolutely! This is the perfect opportunity to raise funds for a cause that is close to your heart.

  • No

  • We will arrange a new date for the event